Indonesian National Football Team as Advertising Models (Source: Tempo.co)

The performance of the Indonesian National Football Team, coached by Shin Tae Yong, has been steadily improving. It’s bringing a fresh breeze to the national football community, especially after the team successfully secured a spot in the third round of the 2026 World Cup Qualifiers in the Asian zone. This achievement has not only been celebrated by the people of Indonesia but also caught the attention of various brands to hire these national athletes as their brand ambassador or commercial models.

So, who are the Indonesian National Football Team athletes chosen to be the stars of popular product advertisements? Here’s the review:

1. Ragnar Oratmangoen

As reported by Bola.com (2024), this 26-year-old midfielder of Dutch descent has an interesting history, as he converted to Islam at the age of 15. Due to this, Ragnar was appointed by a Sharia Bank to become a brand ambassador in 2024.

2. Maarten Paes

The 26-year-old goalkeeper, born in Nijmegen, Netherlands, has gained even more popularity following his outstanding performances in guarding Indonesia’s goal. According to Liputan6.com (2024), Maarten Paes was selected as the Brand Ambassador for one of Indonesia’s leading skincare brands for men.

3. Justin Hubner

Justin Hubner, or commonly known as Jussa, is a 21-year-old defender for the Indonesian National Team. Jussa surprised Indonesian football fans by appearing as a model in a hair pomade commercial, as reported by Tvonenews.com (2024).

4. Shin Tae-Yong

Not only the athletes, but the head coach of the Indonesian National Team, Shin Tae Yong, has also received an influx of offers to become a commercial star. According to Bola.com (2024), the 54-year-old coach has reportedly received more advertising offers than some of the Garuda squad members. He has starred in ads for instant noodles, coffee drinks, marketplaces, banks, mobile games, and much more.

5. Rizky Ridho, Ernando Ari, Rafael Struick, and Nathan Tjoe A On



One of the keys to the Garuda squad's success is its young players. Rizky Ridho, Ernando Ari, Rafael Struick, and Nathan Tjoe A On are relatively young players, aged 21-22, who have proven themselves through their achievements while representing the Indonesian National Football Team. As a result, one of Indonesia’s bottled water brands, Le Minerale, chose them to become the faces of their latest exclusive product packaging featuring the athletes’ portraits.

Le Minerale’s Head of Public Relations and Digital, Yuna Eka Kristina, stated to Tempo.co (2024) that this athlete edition packaging is a form of appreciation for the dedication of the athletes who have fought for Indonesia.

In addition to using hard-selling marketing methods, such as featuring the Indonesian National Football Team players on the product packaging, Le Minerale also employs soft-selling techniques like product placement (PPL), which involves incorporating the product into scenes of popular movies or dramas.

If you are interested in Le Minerale forms of advertising, don't hesitate to visit AdLink SineMedia, the advertising agency behind Le Minerale’s creative marketing ideas and other products, at https://adlink.co.id/.

Source:

1. Fachri. (2024). Officially Jadi Brand Ambassador, Ragnar Oratmangoen Ajak Masyarakat Ramaikan BSI International Expo 2024. Tempo.co. Searched at 17 November 2024 from https://www.bola.com/ragam/read/5624516/officially-jadi-brand-ambassador-ragnar-oratmangoen-ajak-masyarakat-ramaikan-bsi-international-expo-2024?page=2

2. Kinapti, Tyas Titi. (2024). Potret Marteen Paes Ketika Jadi Model Iklan Skincare, Tampil Kece dengan Setelan Jas. Liputan6.com. Searched at 17 November 2024 from https://www.liputan6.com/hot/read/5782035/potret-marteen-paes-ketika-jadi-model-iklan-skincare-tampil-kece-dengan-setelan-jas?page=7

3. Kurniawan, Hery. (2024). Pemain Timnas Indonesia Laris Jadi Bintang Iklan: Dari Pembersih Wajah, Minuman, hingga Hewan Kurban. Bola.com. Searched at 17 November 2024 from https://www.bola.com/indonesia/read/5624075/pemain-timnas-indonesia-laris-jadi-bintang-iklan-dari-pembersih-wajah-minuman-hingga-hewan-kurban?page=5

4. Team Sport Tv One News. (2024). Resmi Dicoret dari Timnas Indonesia Jelang Kontra Bahrain, Justin Hubner Mendadak Jadi Model Iklan Sampai Bikin Fans Garuda Terpesona. Tvonenews.com. Searched at 17 November 2024 from https://www.tvonenews.com/bola/bolatainment/254525-resmi-dicoret-dari-timnas-indonesia-jelang-kontra-bahrain-justin-hubner-mendadak-jadi-model-iklan-sampai-bikin-fans-garuda-terpesona?page=all

5. Team Tempo News. (2024). Le Minerale Dukung Para Atlet Sepak Bola Lewat Kemasan Edisi Khusus. Tempo.co. Searched at 17 November 2024 from https://www.tempo.co/info-tempo/le-minerale-dukung-para-atlet-sepak-bola-lewat-kemasan-edisi-khusus-1066975