Indonesia’s biscuit market is booming, with a mix of beloved local brands and international favorites dominating store shelves. But which ones are truly the best?

After rigorous taste tests, consumer surveys, and sales data analysis, we’ve ranked the top 5 best-selling biscuits in Indonesia for 2024. Whether you crave something sweet, savory, or uniquely Indonesian, this list has a treat for you!

1. Roma Kelapa - Coconut Biscuits 🥥🏆

Why It’s #3:

• A local legend with real coconut shreds for a rich, tropical taste.
• Crumbly texture that melts in your mouth.
• Often paired with kopi susu (Indonesian milk coffee).

Best For: Coconut lovers and traditional snack enthusiasts.

2. Oreo - Original & Local Flavors (Green Tea, Strawberry) 🍪✨

Why It’s #2:

• The global giant remains a top pick for its creamy filling and dunk-friendly design.
• Limited-edition Indonesian flavors (like green tea) keep fans coming back.
• Strong social media presence with viral Oreo challenges.

Best For: Sweet-toothed snackers and trend followers.

3. Khong Guan - Assorted Cream Crackers 🇮🇩 🍪🍪

Why It’s #1:

• A nostalgic favorite with light, buttery layers and a satisfying crunch.
• Perfect with tea or as a snack on its own.
• Consistently ranks as Indonesia’s best-selling biscuit brand.

Best For: Classic, no-fuss snacking.

4. Better - Marie Gold Biscuits ☕🍪

Why It’s #4:

• Simple, lightly sweetened biscuits ideal for dipping in tea or coffee.
• Affordable and widely available in warungs (small shops).
• A staple in Indonesian households for generations.

Best For: Light snackers and tea-time lovers.

5. Biskuat - Energy Biscuits (Choco & Milk) ⚡🍫

Why It’s #5:

• Marketed as an energy-boosting snack for kids and adults.
• Chocolate and malt flavors are a hit with families.
• Strong branding with sports-themed campaigns.

Best For: Parents looking for a quick, energizing snack.

Bonus: Rising Trends in 2024

• Healthier Options: Sugar-free and whole-grain biscuits gaining popularity.
• Local Flavors: Unique tastes like pandan, durian, and jackfruit appearing in new releases.
• E-Commerce Boom: Online biscuit sales surging via Shopee, Tokopedia, and TikTok Shop.

Final Verdict: Which Biscuit Wins?

While Roma Kelapa takes the crown for overall sales and nostalgia, Oreo dominates among younger consumers. Meanwhile, Khong Guan remains unbeatable for authentic Indonesian flavor.